Why Organic?

There are two ways for websites to be found in the search results of the major search engines.

1) Pay Your Way to the Top (Paid Inclusion, or Pay-Per-Click)
In this method, you bid on keywords and when people search for the words, you listing appears in the sponsored areas of the search results pages.

2) Organic Optimization
In this method, your website is ranked well by the major search engines because of the quality of content on your site and the number and quality of inbound links to your site.

See this example for Google where the search phrase was "house painters". The areas circled in red are paid inclusion. When you click those links, money will be subtracted from the company's account. The area circled in green are results that Google has ranked at the top based on the quality of their organic search optimization. When you click on these, the is no charge to the company.

The clear advantage of the organic results is that there is no charge to the company for appearing near the top of the listings. It took hard work for the company to get there, but the results persist, and traffic grows. Also, research of people who use search engines to shop, tells us that they are more likely to click on the organic results and more likely to trust the source.

Our service at Organic Traction focuses on organic optimization because of the clear advantage to having high rankings that do not require a large paid inclusion budget.