Search Engines

Google and Yahoo are the big names that we all know. Their prominence has grown through the years due to the excellent quality search results they have offered their users. Understanding how search engine results are created is critical to a successful search marketing strategy.

The chart below show the most recent search engine popularity stats:

1. www.google.com 71.86%
2. search.yahoo.com 17.74%
3. search.msn.com 4.16%
4. www.ask.com 3.53%

(Data from: http://www.hitwise.com/datacenter/searchengineanalysis.php)

If your website is not being seen by these major search engines, you are not likely to be found in the organic results.

 
Search Engines and Your Website
Return on Investment and Your Website
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