Our Process

As part of our process we offer a complete suite of web optimization and web marketing services. Backed by an extensive array of web development services, Organic Traction helps you extend your reach and connect with your audience.

Steps in the Process...

Strategy & Planning
The process starts with understanding your business. By taking time up front to look at your brand message and position in the market we work to identify what Internet channels will be optimal. This stage establishes a baseline and helps us stay on target and in budget.

Research & Analysis
In order to be truly successful in the organic search market, it is critical that we understand your market. That is, we need to know who the people are that are looking for your product or service and we need to understand what words they are using to look for you on the web.

Technical Implementation
With a clearly defined strategy and insight to your market we begin the process of desiring and development the tactics and materials that will start improving your organic results.

Performance Monitoring and Management
With a baseline in place, our team is able to monitor the performance of your Organic Traction program. We use web analytics tools to and third party data providers to analyze the changes in traffic and conversion on your site. We use this data to create reports and take further action for improved optimization.

 
Search Engines and Your Website
Return on Investment and Your Website
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